Redken’s foundation is based on an extensive knowledge and understanding of science and hair. In 1960 when the company was founded, Redken was the first manufacturer to apply proteins and moisture to dramatically improve weakened and sensitized hair and restore strength and shine.
Built on this heritage of protein and acid pH, Redken’s pioneering research has led to the most advanced products in the professional industry. Technology is an integral part of every Redken product-linking hair color, texture, hair care, and styling with total synergy.
Redken’s Frizz Dismiss haircare line features the Redken Smoothing Complex with sustainably-sourced Babassu Oil to tame frizzy hair, increase smoothness and enhance shine.
